There's an ad going on right now, advertising "exclusively Canadian" wear. The ads on the billboards show a model wearing a fuzzy hat with earflaps. It doesn't even look good on her, how's it supposed to look good on the average person. And they're flaunting this while the Olympics go on in Italy, a place that knows good fashion from bad. If people don't already think of Canadians as being laughing stocks, they will after this.
If you want to see what I'm talking about, check out the HBC site